Market-oriented sustainability: moderating impact of stakeholder involvement

James W. Clark · Lisa C. Toms · Kenneth W. Green

40 citations0/0 files storedIndustrial Management & Data Systems

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Sustainable Supply Chain Management Quality and Supply Management Environmental Sustainability in Business

Abstract

Purpose – The theoretical framework for market-oriented sustainability developed by Crittenden, Crittenden, Ferrell, Ferrell, and Pinney, in which the relationship between organizational culture and performance management is theorized as moderated by stakeholder involvement, is empirically assessed. The paper aims to discuss these issues. Design/methodology/approach – Crittenden et al. model is operationalized using market orientation to represent organizational culture and climate, logistics performance to represent performance management, and green purchasing to represent the moderator stakeholder involvement in sustainability. The model is assessed using data collected from a sample of 257 manufacturing managers working for US manufacturing plants. A partial least squares structural equation modeling approach is used to statistically assess for measurement scale validity and reliability and the moderated model. Findings – The results support the conceptual framework for market-oriented sustainability theorized by Crittenden et al. Organization culture in the form of market orientation interacts with stakeholder involvement in sustainability in the form of green purchasing to enhance performance monitoring in the form of logistics performance. Research limitations/implications – This study is one of the first to empirically assess the market-oriented sustainability model. Only one set of potential constructs (market orientation, green purchasing, and logistics performance) is used to test the overall model thus limiting the generalization of the results. Practical implications – The results indicate that manufacturing managers should work to establish and improve market orientation as a direct way of making their plants and organizations environmentally sustainable and that manufacturing managers interact with supply chain partners, specifically suppliers, to satisfy customer demands for eco-friendly products and services. Originality/value – This is one of the first studies to empirically assess the general form of the market-oriented sustainability model.

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References

2011PLS-SEM: Indeed a Silver Bullet 1977Estimating Nonresponse Bias in Mail Surveys 1977Estimating Nonresponse Bias in Mail Surveys 2001Accounting for common method variance in cross-sectional research designs.1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1993Market Orientation: Antecedents and Consequences 2003A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study 2009Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1

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2018Role of culture in low carbon supply chain capabilities 2023An integrated multi-criteria decision-making approach for overcoming barriers to green supply chain management and prioritizing alternative solutions 2022Eco-market orientation in the logistics industry: a conveyor belt for achieving organizational outcomes via green logistics practices

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