Differential effects of mood on information processing: evidence from the theories of reasoned action and planned behaviour

Christopher J. Armitage · Mark T. Conner · Paul E Norman

79 citations0/0 files storedEuropean Journal of Social Psychology

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Behavioral Health and Interventions Decision-Making and Behavioral Economics Media Influence and Health

Abstract

The theories of reasoned action and planned behaviour continue to receive considerable research attention, despite criticisms of their ‘asocial’ conceptualisation and the rational decision-making approach. Two studies were designed to assess the impact of induced mood on condom use (Study 1) and food choice (Study 2). Both studies provided support for application of the theory of reasoned action to health-related behaviour, and for differential effects of mood on information processing. Study 1 provided support for problem-focus theory, with attitudes (but not subjective norm) predicting intention in the negative mood condition. The opposite pattern of findings held for the positive mood condition (i.e. only subjective norm predicted intention). The results of Study 2 provided further support for the problem-focus approach and for the inclusion of self-identity in the theory of planned behaviour. The findings are discussed with implications for future work on mood and behavioural decision making. Copyright © 1999 John Wiley & Sons, Ltd.

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References

1991The theory of planned behavior 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.1986Communication and Persuasion 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change 1987Discourse and Social Psychology: Beyond Attitudes and Behaviour 1988The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research 1998Extending the Theory of Planned Behavior: A Review and Avenues for Further Research

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