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The Effects of Fear Appeal: A Moderating Role of Culture and Message Type

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References

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1996Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions347 cited
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1987Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising284 cited

1976A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972238 cited

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2024Message Effectiveness of Fear Appeals in Vaccination Communication Campaigns: A Systematic Review18 cited
2017Reaching Goals and Doing Good: Exploring Consumer Responses to Meaningful Advertisements12 cited
2021The Moderating Role of Self-construal in Culturally Reflected Fear Appeals7 cited
2018Affective Effects of Offering Options on Persuasiveness of Fear Appeals7 cited