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An Assessment of the Use of Technology in the Direct Selling Industry
16 references·8 citing·49 second hop
An Assessment of the Use of Technology in the Direct Selling Industry (2010)An Assessment of the Use of Technology in…Revisión de la productividad científica sobre gestión de la experiencia del cliente (2018)Revisión de la productividad …Harnessing the power of the oh-so-social web (2010)Harnessing the power of the o…Building theories from case study research (2009)Building theories from case s…The Sales Force Technology–Performance Chain: The Role of Adaptive Selling and Effort (2008)The Sales Force Technology–Pe…Friendship versus Business in Marketing Relationships (2007)Friendship versus Business in…Sales Technology Orientation, Information Effectiveness, and Sales Performance (2006)Sales Technology Orientation,…The Impact of Internet User Shopping Patterns and Demographics on Consumer Mobile Buying Behaviour (2005)The Impact of Internet User S…Digitization of Selling Activity and Sales Force Performance: An Empirical Investigation (2004)Digitization of Selling Activ…The Hidden Minefields in the Adoption of Sales Force Automation Technologies (2002)The Hidden Minefields in the …Marketing Fraud: An Approach for Differentiating Multilevel Marketing from Pyramid Schemes (2002)Marketing Fraud: An Approach …Direct Selling Ethics at the Top: An Industry Audit and Status Report (2002)Direct Selling Ethics at the …The Good, the Bad, and the Ambivalent: Managing Identification among Amway Distributors (2000)The Good, the Bad, and the Am…The Antecedents and Consequences of Customer-Centric Marketing (2000)The Antecedents and Consequen…Network marketing organizations: Compensation plans, retail network growth, and profitability (1998)Network marketing organizatio…Purchasing Behavior in Embedded Markets (1990)Purchasing Behavior in Embedd…Charismatic Capitalism: Direct Selling Organizations in America. (1990)Charismatic Capitalism: Direc…The business-to-business inside sales force: roles, configurations and research agenda (2020)The business-to-business insi…Do Technology-Based Sales Support Materials Make a Difference in Personal Selling? The Impact of Technology Usage by Gender in the Personal Selling Process (2020)Do Technology-Based Sales Sup…The role of lead management systems in inside sales performance (2019)The role of lead management s…The divergent effects of organizational identification on salesperson and customer outcomes in a friend-selling context (2019)The divergent effects of orga…The Use of Technology in Direct-Selling Marketing Channels: Digital Avenues for Dynamic Growth (2017)The Use of Technology in Dire…Sales technology usage (2017)Sales technology usageExploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country (2017)Exploring risks, advantages a…Relationship building in the financial services marketplace: The importance of personal selling (2014)Relationship building in the …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)User Acceptance of Information Technology: Toward A Unified View1 (2003)Bringing “Social” Into Sales: The Impact of Salespeople’S Social Media Use on Service Behaviors and Value Creation (2012)Relating Social Media Technologies to Performance: A Capabilities-Based Perspective (2012)Social Media’s Influence on Business-to-Business Sales Performance (2012)The Strength of Weak Ties (1973)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Economic Action and Social Structure: The Problem of Embeddedness (1985)Word-of-Mouth Processes within a Services Purchase Decision Context (2000)Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities (2010)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)The theory of planned behavior (1991)The Commitment-Trust Theory of Relationship Marketing (1994)Drivers of sales performance: a contemporary meta-analysis. 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(1992)The Ripple Effect: Emotional Contagion and its Influence on Group Behavior (2002)From the Editors: For the Lack of a Boilerplate: Tips on Writing Up (and Reviewing) Qualitative Research (2009)On the meaning of work: A theoretical integration and review (2010)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Customer satisfaction and loyalty in online and offline environments (2003)Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research (2010)Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues (2010)Platform Strategy: Managing Ecosystem Value Through Selective Promotion of Complements (2017)Managing brands and customer engagement in online brand communities (2013)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)Elements of strategic social media marketing: A holistic framework (2016)SERVING HAMBURGERS AND SELLING INSURANCE: (1991)Socially Embedded Consumer Transactions: For What Kinds of Purchases Do People Most Often use Networks? 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References

  • 2009Building theories from case study research11,299 cited
  • 2000The Good, the Bad, and the Ambivalent: Managing Identification among Amway Distributors1,179 cited
  • 2000The Antecedents and Consequences of Customer-Centric Marketing880 cited
  • 2002The Hidden Minefields in the Adoption of Sales Force Automation Technologies485 cited
  • 1990Purchasing Behavior in Embedded Markets394 cited
  • 2010Harnessing the power of the oh-so-social web361 cited
  • 2007Friendship versus Business in Marketing Relationships334 cited
  • 2018Revisión de la productividad científica sobre gestión de la experiencia del cliente303 cited
  • 1990Charismatic Capitalism: Direct Selling Organizations in America.209 cited
  • 2008The Sales Force Technology–Performance Chain: The Role of Adaptive Selling and Effort191 cited
  • 2006Sales Technology Orientation, Information Effectiveness, and Sales Performance182 cited
  • 2005The Impact of Internet User Shopping Patterns and Demographics on Consumer Mobile Buying Behaviour181 cited
  • 2004Digitization of Selling Activity and Sales Force Performance: An Empirical Investigation144 cited
  • 2002Marketing Fraud: An Approach for Differentiating Multilevel Marketing from Pyramid Schemes141 cited
  • 1998

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Network marketing organizations: Compensation plans, retail network growth, and profitability
101 cited
  • 2002Direct Selling Ethics at the Top: An Industry Audit and Status Report67 cited
  • Cited by

    • 2020The business-to-business inside sales force: roles, configurations and research agenda74 cited
    • 2019The role of lead management systems in inside sales performance62 cited
    • 2017Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country32 cited
    • 2017The Use of Technology in Direct-Selling Marketing Channels: Digital Avenues for Dynamic Growth29 cited
    • 2019The divergent effects of organizational identification on salesperson and customer outcomes in a friend-selling context26 cited
    • 2014Relationship building in the financial services marketplace: The importance of personal selling23 cited
    • 2017Sales technology usage18 cited
    • 2020Do Technology-Based Sales Support Materials Make a Difference in Personal Selling? The Impact of Technology Usage by Gender in the Personal Selling Process7 cited