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South Africa poised to become a loyalty marketing gem
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  • 2015Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials463 cited
  • 2014Ethnicity, body shape differences and female consumers' apparel fit problems36 cited
  • 2020African Generation Y students’ personal finance behavior and knowledge13 cited
  • 2009European Retail Research12 cited
  • 2013“Does race really matter?” Consumer identity and advertising effectiveness in post-apartheid South Africa8 cited

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