European Retail Research

Dirk Morschett · Hanna Schramm‐Klein · Thomas J Rudolph · Peter Schnedlitz · Bernhard S. Swoboda

12 citations0/0 files storedEuropean retail research

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Consumer Retail Behavior Studies Publishing and Scholarly Communication Consumer Market Behavior and Pricing

Abstract

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lectures, retail students and retail executives.

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References

1984Case Study Research: Design and Methods 2004Firm resources and sustained competitive advantage 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1994The Commitment-Trust Theory of Relationship Marketing 1991Structural Equations with Latent Variables.2002Qualitative research & evaluation methods 1991Scale Development : Theory and Applications 1985Competitive Advantage: Creating and Sustaining Superior Performance

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