"Preserving Women": Refrigerator Design as Social Process in the 1930s

Shelley Nickles

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American History and Culture History of Science and Medicine Historical Studies and Socio-cultural Analysis

Abstract

In 1940, Sam Vining, Westinghouse's director of department store sales, complained about the way one novice salesman demonstrated a refrigerator to a prospective customer:

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1987Crabgrass Frontier: The Suburbanization of the United States 1985Advertising the American Dream 1964My years with General Motors 1985More Work for Mother: The Ironies of Household Technology from the Open Hearth to the Microwave 1977Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture 2003Consuming Technologies 1994Land of Desire: Merchants, Power, and the Rise of a New American Culture.2017Homeward Bound: American Families in the Cold War Era

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2012Comfort for the people and liberation for the housewife: Gender, consumption and refrigerators in Argentina (1930–60)2004Marketing Gum, Making Meanings: Wrigley in North America, 1890–1930 2010Right at Home: Freedom and Domesticity in the Language and Imagery of Beer Advertising 1933–1960 2006Educating the Eye: Body Mechanics and Streamlining in the United States, 1925-1950

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