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A Cross-National Comparison of Consumer Research Measures · Study

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ArticleA Cross-National Comparison of Consumer Research Measures

Ravi Parameswaran1987

Article1987

A Cross-National Comparison of Consumer Research Measures

Ravi Parameswaran · Attila Yaprak

418 citations·0/0 files stored·Journal of International Business Studies

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Psychometric Methodologies and Testing Consumer Behavior in Brand Consumption and Identification Cultural Differences and Values

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References

1979A Paradigm for Developing Better Measures of Marketing Constructs 2013Handbook of Social Psychology 1983THE GLOBALIZATION OF MARKETS 1980Cross-Cultural Research Methods 1982Country-of-Origin Effects on Product Evaluations 1979Reliability: A Review of Psychometric Basics and Recent Marketing Practices 2000Fundamental Concepts in the Design of Experiments 1984International Marketing Research

Cited by

1996Methodological issues in cross‐cultural marketing research 2010The determinants and measurement of a country brand: the country brand strength index 2016Ethical leadership and its impact on service innovative behavior: The role of LMX and job autonomy 1999The role of culture and purchase motivation in service encounter evaluations 1993Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General 2013The effects of work overload and work‐family conflict on job embeddedness and job performance

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Year1987

Typearticle

Published1987-03-01

VenueJournal of International Business Studies

ISSN-L0047-2506

Languageen

Citations418

Files0 public / 0

ShelfPsychometric Methodologies and Testing

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doi10.1057/palgrave.jibs.8490398

openalex_workW1970969976

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