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Attila Yaprak · Study
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Author
Attila Yaprak
25 works
· latest 2024
· 2 institutions
cluster: provisional
Works
25 shown
The phenomenon of brand hate: a systematic literature review
The Journal of Marketing Theory and Practice
·
2024
·
3 authors
·
review
29
citations
Do consumers follow their heart or mind when purchasing global brands? Empirical insights
Journal of Global Marketing
·
2022
·
2 authors
14
citations
The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations
International Marketing Review
·
2020
·
10 authors
·
Open access
62
citations
Consumer morality and moral consumption behavior: literature domains, current contributions, and future research questions
Journal of Consumer Marketing
·
2019
·
1 author
19
citations
The moral bases of consumer ethnocentrism and consumer cosmopolitanism as purchase dispositions
Journal of Consumer Marketing
·
2019
·
2 authors
47
citations
Of countries, places and product/brand place associations: an inventory of dispositions and issues relating to place image and its effects
Journal of Product & Brand Management
·
2018
·
4 authors
55
citations
The influence of firm-specific and country-specific advantages in the internationalization of emerging market firms: Evidence from Turkey
International Business Review
·
2017
·
3 authors
72
citations
Fairness perceptions of retail price increases by foreign and domestic brands: The roles of ethnocentric beliefs, profit stickiness, and contextual information
Journal of Business Research
·
2017
·
3 authors
15
citations
Self-Construal and Willingness to Purchase Foreign Products: The Mediating Roles of Consumer Cosmopolitanism and Ethnocentrism
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2017
·
2 authors
·
chapter
16
citations
Global Brand Attitude, Perceived Value, Consumer Affinity, and Purchase Intentions: A Multidimensional View of Consumer Behavior and Global Brands
Emerald Group Publishing Limited eBooks
·
2015
·
3 authors
·
chapter
18
citations
The internationalization of emerging market business groups: an integrated literature review
International Marketing Review
·
2010
·
2 authors
98
citations
The use of meta-analysis in international business research: Its current status and suggestions for better practice
International Business Review
·
2010
·
2 authors
65
citations
Culture study in international marketing: a critical review and suggestions for future research
International Marketing Review
·
2008
·
1 author
150
citations
International Marketing as a Field of Study: A Critical Assessment of Earlier Development and a Look Forward
Journal of International Marketing
·
2005
·
3 authors
101
citations
Learning from experience in international alliances: antecedents and firm performance implications
Journal of Business Research
·
2004
·
3 authors
128
citations
Cross-national development and validation of an international business measurement scale: the COISCALE
International Business Review
·
2003
·
3 authors
58
citations
Will the Real-World Citizen Please Stand Up! The Many Faces of Cosmopolitan Consumer Behavior
Journal of International Marketing
·
2002
·
2 authors
267
citations
Cosmopolitan-Based Cross National Segmentation in Global Marketing Simulations
Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference
·
2001
·
2 authors
·
other
22
citations
The Market Access Planning System (Maps): A ComputerBased Decision Support System for Facilitating Experiential Learning In International Business
·
1998
·
4 authors
10
citations
Economic Nationalism: Conceptual and Empirical Development
Political Psychology
·
1996
·
2 authors
159
citations
Learning through strategic alliances
European Journal of Marketing
·
1995
·
2 authors
203
citations
Assessing the Influence of Country of Origin on Product Evaluations:
Journal of International Consumer Marketing
·
1993
·
2 authors
54
citations
A decision-making framework for global sourcing
International Business Review
·
1993
·
3 authors
50
citations
A Cross-National Comparison of Consumer Research Measures
Journal of International Business Studies
·
1987
·
2 authors
418
citations
A EMPIRICAL STUDY OF THE DIFFERENCES BETWEEN SMALL EXPORTING AND NON‐EXPORTING US FIRMS
International Marketing Review
·
1985
·
1 author
196
citations