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The Market Access Planning System (Maps): A ComputerBased Decision Support System for Facilitating Experiential Learning In International Business

Michel Mitri · Grigorios N. Karimalis · Hugh Μ. Cannon · Attila Yaprak

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Management and Marketing Education Decision Support System Applications Information Systems Education and Curriculum Development

Abstract

This paper describes a computer based program, Market Access Planning System (MAPS), to as-sist in the teaching of international marketing. MAPS is an expert system for developing market entry strategy and plans. The paper discusses the system and how it can be used as an adjunct to case analyses in international marketing classes.

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