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Assessing the Influence of Country of Origin on Product Evaluations:

54 citations0/0 files storedJournal of International Consumer Marketing

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

The authors examine via conjoint methodology the influence of country of origin on product evaluations. The results show the influence of country of origin to be relatively weak when it is considered as one cue in an array of product cues. The results also suggest that neither product familiarity nor respondent nationality has a moderating influence on country-of-origin effects.

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2002The human values’ lenses of country of origin images 2014Emerging market consumers’ country of production image, trust and quality perceptions of global brands made-in China 1997Foreign Branding and Its Effects on Product Perceptions and Attitudes: A Replication and Extension in A Multicultural Setting 2010Country of origin, ethnocentrism and bicultural consumers: the case of Mexican Americans 2009Developing country perceptions of high‐ and low‐involvement products manufactured in other countries 2006Unravelling country-of-origin : semiotics as a theoretical basis for a meaning-centred approach towards country-of-origin effects 1998The Dual Nature of Country-Of-Origin Effects - a Study of Australian Consumers’ Evaluations 1998The ‘Country-Of-Origin Effect’ and Consumer Attitudes to ‘Buy Local’ Campaigns: Australian Evidence

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