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Assessing the Influence of Country of Origin on Product Evaluations:
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  • 2002The human values’ lenses of country of origin images153 cited
  • 2014Emerging market consumers’ country of production image, trust and quality perceptions of global brands made-in China53 cited
  • 1997Foreign Branding and Its Effects on Product Perceptions and Attitudes: A Replication and Extension in A Multicultural Setting47 cited
  • 2010Country of origin, ethnocentrism and bicultural consumers: the case of Mexican Americans43 cited
  • 2009Developing country perceptions of high‐ and low‐involvement products manufactured in other countries36 cited
  • 2006Unravelling country-of-origin : semiotics as a theoretical basis for a meaning-centred approach towards country-of-origin effects30 cited
  • 1998The Dual Nature of Country-Of-Origin Effects - a Study of Australian Consumers’ Evaluations28 cited
  • 1998The ‘Country-Of-Origin Effect’ and Consumer Attitudes to ‘Buy Local’ Campaigns: Australian Evidence25 cited
  • 2010The Perceived Country Of Origin Images In Turkey24 cited
  • 1998Dimensions of Product Quality and Country-of-Origin Effects Research20 cited
  • 1997Do demographics have an impact on country of origin effects?18 cited
  • 2007Should Food Manufacturers Care About Country-of-Origin Effect?16 cited
  • 2011Der Herkunftslandeffekt: Eine kritische Würdigung des State of the Art15 cited

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  • 2012The mystique of macro‐boycotting behaviour: a conceptual framework13 cited
  • 2012An Empirical Study on Training, Job Satisfaction, and Corporate Brand Image Relationship to Employees Working Performance in Context of British American Tobacco, Dhaka3 cited
  • 2012Regional Anchoring as a Selection Criterion for Compulsory Health Insurance1 cited