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Measuring Multiple Emotional Responses to a Single Television Commercial
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Measuring Multiple Emotional Responses to a Single Television Commercial (1994)Measuring Multiple Emotional Responses to…Emotional States and Decision Making (1990)Emotional States and Decision…Developing a typology of affective responses to advertising (1990)Developing a typology of affe…Cognitive and Affective Priming Effects of the Context for Print Advertisements (1990)Cognitive and Affective Primi…The Impact of Feelings on Ad-Based Affect and Cognition (1989)The Impact of Feelings on Ad-…MEASURES OF EMOTION (1989)MEASURES OF EMOTIONThe Power of Feelings in Understanding Advertising Effects (1987)The Power of Feelings in Unde…The Buying Process: Effects of and on Consumer Mood States (1987)The Buying Process: Effects o…Warmth in Advertising: Measurement, Impact, and Sequence Effects (1986)Warmth in Advertising: Measur…The role of emotion in advertising (1984)The role of emotion in advert…Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change (1981)Social Judgment: Assimilation…A Profile of Responses to Commercials (1979)A Profile of Responses to Com…Evidence for a three-factor theory of emotions (1977)Evidence for a three-factor t…An approach to environmental psychology (1974)An approach to environmental …A Reaction Profile For TV Commercials (1971)A Reaction Profile For TV Com…Research with the mood adjective checklist (1965)Research with the mood adject…Learning Theory and Behavior (1962)Learning Theory and BehaviorThe Measurement of Meaning (1957)Statistical principles in experimental design. (1962)Manual for the State-Trait Anxiety Inventory (1970)A description of the affective quality attributed to environments. (1980)Culture and the categorization of emotions. (1991)Are Emotions Natural Kinds? (2006)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences (1999)The development of a scale to measure perceived corporate credibility (2001)Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)The expression of the emotions in man and animals. (1872)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Product/Consumption-Based Affective Responses and Postpurchase Processes (1987)Sequence Analysis: New Methods for Old Ideas (1995)The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)A circumplex model of affect. (1980)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising (1987)An international analysis of emotional and rational appeals in services vs goods advertising (1999)The Role of Marketer-Generated Content in Customer Engagement Marketing (2019)Advances in Consumer Research (2025)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Tourism information and pleasure motivation (2000)Moral Identity and Judgments of Charitable Behaviors (2006)The PANAS-X: Manual for the Positive and Negative Affect Schedule - Expanded Form (1994)The two general activation systems of affect: Structural findings, evolutionary considerations, and psychobiological evidence. (1999)Seeking the Ideal Form: Product Design and Consumer Response (1995)Core affect and the psychological construction of emotion. (2003)The attribution of attitudes (1967)Attitudes, Traits, and Actions: Dispositional Prediction of Behavior in Personality and Social Psychology (1987)SURVEY RESEARCH (1999)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)What Makes Online Content Viral? (2011)Patterns of cognitive appraisal in emotion. (1985)Emotional processing of fear: Exposure to corrective information. (1986)Self-discrepancy: A theory relating self and affect. (1987)
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References

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  • 1981Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change1,842 cited
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  • 1987The Buying Process: Effects of and on Consumer Mood States38 cited
  • 1990Emotional States and Decision Making

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