A Profile of Responses to CommercialsMary Jane Schlinger1979-04-01articleJournal of Advertising Research241 citationsclosedNo readable copy stored yet — this record is metadata only.Marketing and Advertising StrategiesMedia, Gender, and AdvertisingAdvertising and Communication StudiesAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 241 citations exist upstream.References1961A Model for Predictive Measurements of Advertising Effectiveness2025Advances in Consumer ResearchCited by1998Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web2000The Interactive Advertising Model1997Profiling User Responses to Commercial Websites1993Discovery-Oriented Consumer Research2011Understanding Consumer Conversations Around Ads in a Web 2.0 World2020Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences2012Facebook versus television: advertising value perceptions among females1990Measuring Audience Perceptions of Commercials and Relating Them to Ad Impact