Profiling User Responses to Commercial Websites

1997-05-01articleJournal of Advertising Research458 citationsclosed

No readable copy stored yet — this record is metadata only.

Digital Marketing and Social Media Technology Adoption and User Behaviour Usability and User Interface Design

Abstract

This article describes a method of examining user perceptions of commercial web sites on the World Wide Web. It explains the rationale and approach of the method and presents results from a pilot study and a field application. The results of both studies show how user perceptions are revealing of the strengths and weaknesses of commercial web sites as a means of providing consumers with information about companies and their products.

Citations in this library

Stored only when both papers are in the corpus — 458 citations exist upstream.

References

1998Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web

1994Media uses and effects: A uses-and-gratifications perspective.

1979A Profile of Responses to Commercials

Cited by

1999Survey of Internet users' attitudes toward Internet advertising

2005The Impact of Infusing Social Presence in the Web Interface: An Investigation Across Product Types

2008Understanding digital content marketing

2009Antecedents of Online Reviews’ Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers

2020One size doesn’t fit all: a uses and gratifications analysis of social media platforms

2003At the movies, on the Web: An investigation of the effects of entertaining and interactive Web content on site and brand evaluations

2019Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles

2002UNDERSTANDING CONSUMERS ATTITUDE TOWARD ADVERTISING