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Discovery-Oriented Consumer Research

Journal of Consumer Research· 1993-03-01· article· 400 citationsclosed

Consumer Behavior and Market Dynamics Consumer Behavior in Brand Consumption and Identification Business Strategies and Management Research

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William D. Wells (1993). Discovery-Oriented Consumer Research. Journal of Consumer Research. https://doi.org/10.1086/209318

@article{d1993discoveryoriented,
  title  = {Discovery-Oriented Consumer Research},
  author = {Wells, William D.},
  year   = {1993},
  journal = {Journal of Consumer Research},
  doi    = {10.1086/209318}
}

Citations in this library

Stored only when both papers are in the corpus — 400 citations exist upstream.

References

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1986College sophomores in the laboratory: Influences of a narrow data base on social psychology's view of human nature.

1978Theoretical risks and tabular asterisks: Sir Karl, Sir Ronald, and the slow progress of soft psychology.

1981Designing Research for Application

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