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William D. Wells · Study
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Author
William D. Wells
15 works
· latest 2015
· 3 institutions
cluster: provisional
Works
15 shown
Advertising & IMC : principles & practice
·
2015
·
2 authors
·
book
57
citations
Measuring Advertising Effectiveness
Psychology Press eBooks
·
2014
·
1 author
·
book
70
citations
The Perils ofN= 1
Journal of Consumer Research
·
2001
·
1 author
51
citations
Commercial Liking and Memory: Moderating Effects of Product Categories
Journal of Advertising Research
·
2001
·
4 authors
58
citations
Recognition, Recall, and Rating Scales
Journal of Advertising Research
·
2000
·
1 author
90
citations
Attitude toward the Site
Journal of Advertising Research
·
1999
·
2 authors
877
citations
Discovery-Oriented Consumer Research
Journal of Consumer Research
·
1993
·
1 author
400
citations
Advertising: Principles & Practice
·
1989
·
3 authors
·
book
228
citations
Informational and Transformational Advertising: the Differential Effects of Time
ACR North American Advances
·
1984
·
2 authors
371
citations
Decision-Making for Consumers: An Introduction to Consumer Economics
Journal of Marketing Research
·
1977
·
5 authors
41
citations
Psychographics: A Critical Review
Journal of Marketing Research
·
1975
·
1 author
534
citations
A Reaction Profile For TV Commercials
Journal of Advertising Research
·
1971
·
3 authors
180
citations
Life Cycle Concept in Marketing Research
Journal of Marketing Research
·
1966
·
2 authors
448
citations
Direct Observation of Purchasing Behavior
Journal of Marketing Research
·
1966
·
2 authors
134
citations
EQ, Son of EQ, and the Reaction Profile
Journal of Marketing
·
1964
·
1 author
151
citations