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ArticleThe Perils ofN= 1

William D. Wells2001

Article2001

The Perils ofN= 1

William D. Wells

51 citations·0/0 files stored·Journal of Consumer Research

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Decision-Making and Behavioral Economics Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

1987Dimensions of Consumer Expertise 2000Knowledge Calibration: What Consumers Know and What They Think They Know 2000Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences 2000A Meta-Analysis of Variance Accounted for and Factor Loadings in Exploratory Factor Analysis 1968The External Validity of Experiments 1991"We Gather Together": Consumption Rituals of Thanksgiving Day 1982On the External Validity of Experiments in Consumer Research 2000Reasons as Carriers of Culture: Dynamic versus Dispositional Models of Cultural Influence on Decision Making

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Year2001

Typearticle

Published2001-12-01

VenueJournal of Consumer Research

ISSN-L0093-5301

Languagehe

Citations51

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.1086/323737

openalex_workW2015434260

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2004

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