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The Perils ofN= 1

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References

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1992Attitude toward the Ad and Brand Choice

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200 cited

1993Fear Appeals in Print Advertising: An Analysis of Arousal and Ad Response174 cited

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2006Generalizing About Uniqueness69 cited
2002How the Emphasis on ‘Original’ Empirical Marketing Research Impedes Knowledge Development61 cited
2012From significant difference to significant sameness: Proposing a paradigm shift in business research54 cited
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2012The Brand Communication Effects of using a Headline to Prompt the Key Benefit in ADS with Pictorial Metaphors42 cited
2005Beyond incommensurability? Empirical expansion on diversity in research42 cited
2009Ease of imagination, message framing, and physical activity messages29 cited