SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Musings on Relevance and Rigor of Scholarly Research in Marketing · Study

ArticleShelves

ArticleMusings on Relevance and Rigor of Scholarly Research in Marketing

P. Rajan Varadarajan2003

Article2003

Musings on Relevance and Rigor of Scholarly Research in Marketing

P. Rajan Varadarajan

119 citations·0/0 files stored·Journal of the Academy of Marketing Science

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Business Strategies and Management Research Management and Marketing Education Business and Management Studies

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 119 citations exist upstream.

References

1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 1979A Paradigm for Developing Better Measures of Marketing Constructs 2013The Logic of Scientific Discovery 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment 1993MARKOR: A Measure of Market Orientation 1996Built to last: Successful habits of visionary companies 1987The Strategy Concept I: Five Ps for Strategy 1998Underwriting relationships, analysts' earnings forecasts and investment recommendations

Cited by

2020Manipulate to empower: Hyper-relevance and the contradictions of marketing in the age of surveillance capitalism 2012Antecedents and Consequences of Supply Chain Resilience: A Dynamic Capabilities Perspective 2012Conceptualizing a transformative research agenda 2011Assessing the managerial relevance of contemporary supply chain management research 2018The journey towards customer centricity and service growth in B2B: a commentary and research directions

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2000A Refinement and Validation of the MARKOR Scalearticle · 5 shared references 2003A conceptual and empirical comparison of three market orientation scalesarticle · 5 shared references 2006The market orientation–new product performance relationship: Redefining the moderating role of environmental conditionsarticle · 5 shared references 2000The Effects of Strategy Type on the Market Orientation–Performance Relationshiparticle · 4 shared references 2008Linking improved knowledge management to operational and organizational performancearticle · 4 shared references 1998SERV∗OR: A managerial measure of organizational service-orientationarticle · 4 shared references

Details

Year2003

Typearticle

Published2003-09-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations119

Files0 public / 0

ShelfBusiness Strategies and Management Research

Identifiers

doi10.1177/0092070303258240

openalex_workW2106989559

Links

Imported from OpenAlex (CC0) — nothing here is generated.

2010

The theory‐practice divide: thoughts from the Editors and Senior Advisory Board of EJM

2005The uses of marketing theory: Constructs, research propositions, and managerial implications

2015Conducting service research that matters