THE INFLUENCE OF NATIONAL CULTURE IN INFORMATION TECHNOLOGY PRODUCT ADOPTION

Kallol Kumar Bagchi · Robert P. Cerveny · Mark F. Peterson

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Technology Adoption and User Behaviour Cultural Differences and Values Innovation Diffusion and Forecasting

Abstract

Empirical studies on the impact of national culture on Information Technology (IT) product adoption are rare.In this paper, it is postulated that national culture plays a significant role in IT adoption.Empirical evidence is provided based on IT product adoption data for thirty nations over a period of ten years.A 7-IT set (Computers, PC, Telephone, cell phone, Fax, the Internet, Pagers) is considered for this study.These ITs are most frequently used in industry.The results show that even after controlling for economic and other significant national indicators, national cultural dimensions play a statistically significant role in most IT product adoptions.The result has implications for IT vendors, multi-national firms and cross-cultural researchers.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1995Corruption and Growth 1995Understanding Information Technology Usage: A Test of Competing Models 1993User acceptance of information technology: system characteristics, user perceptions and behavioral impacts 2000Modernization, Cultural Change, and the Persistence of Traditional Values 1986International dimensions of organizational behavior 1997Testing the technology acceptance model across cultures: A three country study 1994The Effect of Culture on IT Diffusion: E-Mail and FAX in Japan and the U.S.

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2005The Impact of National Culture on Worldwide eGovernment Readiness 2005The Impact of National Culture on Worldwide eGovernment Readiness 2013The Role of the Owner-Manager in SMEs’ Adoption of Information and Communication Technology in the United Arab Emirates 2008The Relationship Between National Culture and E-Adoption: A Case Study of Iran 2019Understanding Country Level Adoption of E-Commerce

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