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Fluctuations in visitor numbers over the past 50 years at the Norwegian University of Science and Technology (NTNU) Museum of Natural History and Archaeology in Trondheim, Norway, indicate an overall decline in visitation since the 1990s but with some positive figures in the last years. Separate data available from 1977 to 2006 show a strong correlation between the numbers of school students and the general public. The general public paid relatively few visits in December, but visitation peaked in summer and autumn. Sundays and midweek were the busiest days. This article discusses factors that may influence the short-term, monthly, and daily distribution of visitors as well as the more long-term variations. These include the development of museums in Norway and how the historical, cultural, and nationalistic background may influence the topics and information in exhibitions, and hence the public interest in what the museum has to offer.
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