SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Product placement: estrella invitada: la marca
0 references·2 citing·6 second hop
Product placement: estrella invitada: la marca (2003)Product placement: estrella invitada: la …Propuesta de una herramienta de análisis de contenido para el emplazamiento de producto en contenidos audiovisuales (2012)Propuesta de una herramienta …The persistence of the product placement in the viewer’s memory and its relation with the dramatic structure. A Case study in Alex de la Iglesia cinema (1970)The persistence of the produc…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Content Analysis: An Introduction to its Methodology. (1984)Mental Representations: A Dual Coding Approach (1986)Critical Issues in Qualitative Research Methods. (1994)Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences (1997)A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies (2000)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2012Propuesta de una herramienta de análisis de contenido para el emplazamiento de producto en contenidos audiovisuales10 cited
  • 1970The persistence of the product placement in the viewer’s memory and its relation with the dramatic structure. A Case study in Alex de la Iglesia cinema1 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work