Marketing strategy in a turbulent environment

Eleri Rhian Rosier

10 citations0/0 files storedJournal of Strategic Marketing

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Marketing and Advertising Strategies International Business and FDI Consumer Behavior and Market Dynamics

Abstract

Dynamic multi-culturalism continues to be a vital aspect of global marketing that affects consumers and businesses around the world. The theme of the 2010 Global Marketing Conference, hosted by the...

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1977Handbook of Industrial and Organizational Psychology.1984Dimensions of Organizational Task Environments 1972Characteristics of Organizational Environments and Perceived Environmental Uncertainty 2008Reinventing Your Business Model 2005The keystone advantage: what the new dynamics of business ecosystems mean for strategy, innovation, and sustainability 1994Market Information Processing and Organizational Learning 1991Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset 1958Environment as an Influence on Managerial Autonomy

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