Market Information Processing and Organizational Learning

James M. Sinkula

1,536 citations0/0 files storedJournal of Marketing

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Organizational Learning and Leadership Innovation and Knowledge Management Competitive and Knowledge Intelligence

Abstract

Our understanding of how organizations process market information can be advanced substantially on the basis of principles derived from models of organizational learning. Accordingly, the author examines the extant literature on organizational learning, proposes a hierarchy of market sense making, and provides research propositions that will enhance marketers’ understanding of information processing and knowledge creation in organizations.

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References

1991Exploration and Exploitation in Organizational Learning 1979A Paradigm for Developing Better Measures of Marketing Constructs 1997Organizational Learning: A Theory of Action Perspective 1969The social psychology of organizing 1991Organizational Learning: The Contributing Processes and the Literatures 1973Steps to an Ecology of Mind 1988Organizational Learning 1984Toward a Model of Organizations as Interpretation Systems

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1994The Capabilities of Market-Driven Organizations 1998Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination 2002Learning orientation, firm innovation capability, and firm performance 2004Innovativeness: Its antecedents and impact on business performance 1999The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance 2003IT competency and firm performance: is organizational learning a missing link?

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