Exercise promotion: An integration of exercise self‐identity, beliefs, intention, and behaviour

Abstract

Abstract We explored the role of exercise self‐identity within the framework of the theory of planned behaviour (TPB). Participants were 538 undergraduate students who completed measures of exercise self‐identity, exercise behaviour, TPB items, and behavioural and control beliefs. Regression analysis showed that self‐identity was the second strongest predictor of exercise behaviour and interacted with exercise intention. Follow‐up analysis showed that the intention–exercise relationship was more than three times stronger at high than at low levels of exercise self‐identity. Results also showed that only a marginal part of the sample with strong exercise identities had a weak exercise intention, whereas a large part of the sample with a strong exercise intention also reported a strong exercise identity. Nevertheless, only a quarter of the sample that reported strong exercise identity and intention were sufficiently active. The results underline the notion that exercise self‐identity may be a useful component for the theory of planned behaviour.

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