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Shock Advertising: Not So Shocking Anymore. An Investigation among Generation Y
16 references·2 citing·47 second hop
Shock Advertising: Not So Shocking Anymore. An Investigation among Generation Y (2014)Shock Advertising: Not So Shocking Anymor…Generation Y values and lifestyle segments (2013)Generation Y values and lifes…Consumers' response to offensive advertising: a cross cultural study (2007)Consumers' response to offens…Are sex and death taboos in advertising? (2006)Are sex and death taboos in a…Measuring Affective Advertising: Implications of Low Attention Processing on Recall (2005)Measuring Affective Advertisi…Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students (2003)Does It Pay to Shock? Reactio…Violence and sex impair memory for television ads. (2002)Violence and sex impair memor…A Psychographic Analysis of Generation Y College Students (2001)A Psychographic Analysis of G…Marketing Research: An Applied Approach (2000)Marketing Research: An Applie…Emotion, Regulation, and Moral Development (2000)Emotion, Regulation, and Mora…Beefcake and Cheesecake: Insights for Advertisers (1998)Beefcake and Cheesecake: Insi…Measuring the Hedonic and Utilitarian Dimensions of Attitude: a Generally Applicable Scale (1997)Measuring the Hedonic and Uti…Embarrassment: Its distinct form and appeasement functions. (1997)Embarrassment: Its distinct f…Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of…Toward the self-regulation of mood: Theory and research (1987)Toward the self-regulation of…The Power of Feelings in Understanding Advertising Effects (1987)The Power of Feelings in Unde…Some effects of thoughts on anti- and prosocial influences of media events: A cognitive-neoassociation analysis. (1984)Some effects of thoughts on a…Advertising to reduce meat consumption: positive framing versus negative framing effects on attention (2023)Advertising to reduce meat co…David vs. Goliath: Uncovering The Future of Traditional Markets in Indonesia (2015)David vs. Goliath: Uncovering…The principle of congruity in the prediction of attitude change. 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(1872)Emotion And Adaptation (1991)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Anger and advancement versus sadness and subjugation: The effect of negative emotion expressions on social status conferral. (2001)A Social Interaction Model Of The Effects Of Emotion Regulation On Work Strain (2005)The spontaneous expression of pride and shame: Evidence for biologically innate nonverbal displays (2008)Universities in a competitive global marketplace (2006)Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation (2018)Variability in Citizens’ Reactions to Different Types of Negative Campaigns (2011)The Emotions that Drive Viral Video (2013)Appealing to fear: A meta-analysis of fear appeal effectiveness and theories. (2015)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)What Makes Online Content Viral? (2011)Group members' reactions to opinion deviates and conformists at varying degrees of proximity to decision deadline and of environmental noise. (1991)How social perception can automatically influence behavior (2003)Overlooked but not untouched: How rudeness reduces onlookers’ performance on routine and creative tasks (2009)
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References

  • 1988Development and validation of brief measures of positive and negative affect: The PANAS scales.31,356 cited
  • 2000Marketing Research: An Applied Approach2,660 cited
  • 2000Emotion, Regulation, and Moral Development2,422 cited
  • 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
  • 1997Embarrassment: Its distinct form and appeasement functions.751 cited
  • 1984Some effects of thoughts on anti- and prosocial influences of media events: A cognitive-neoassociation analysis.450 cited
  • 2001A Psychographic Analysis of Generation Y College Students412 cited
  • 2003Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students302 cited
  • 1987Toward the self-regulation of mood: Theory and research297 cited
  • 2013Generation Y values and lifestyle segments294 cited
  • 1997Measuring the Hedonic and Utilitarian Dimensions of Attitude: a Generally Applicable Scale185 cited
  • 2007Consumers' response to offensive advertising: a cross cultural study128 cited
  • 2005Measuring Affective Advertising: Implications of Low Attention Processing on Recall109 cited
  • 2002Violence and sex impair memory for television ads.104 cited
  • 1998

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Beefcake and Cheesecake: Insights for Advertisers
99 cited
  • 2006Are sex and death taboos in advertising?92 cited
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    • 2015David vs. Goliath: Uncovering The Future of Traditional Markets in Indonesia20 cited
    • 2023Advertising to reduce meat consumption: positive framing versus negative framing effects on attention17 cited