Subliminal Embeds in Print Advertising: A Challenge to Advertisng Ethics

Jon Kelly

39 citations0/0 files storedJournal of Advertising

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Advertising and Communication Studies Ethics in Business and Education Psychology of Social Influence

Abstract

The news media are currently giving attention to various types of subliminal stimulation. One author has what appears to be documented evidence of subliminal techniques currently being used in magazine advertising. This recent challenge to advertising ethics has gone unanswered. Such a lack of reaction may be detrimental to the advertising community. This paper presents some of the details of the accusations and discusses a study of this new aspect of subliminal advertising, subliminal embeds in print ads.

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References

1971Subliminal Perception: The nature of a controversy 1964Human Behavior: An Inventory of Scientific Findings 1970The Effects of Subliminal Stimulation on Drive Level and Brand Preference

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