Asking Questions of AI Advertising: A Maieutic Approach

Jack Coffin

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Marketing and Advertising Strategies Ethics and Social Impacts of AI AI in Service Interactions

Abstract

Artificial intelligence (AI) is transforming advertising theory and practice. However, while applications of AI abound, it appears that not enough questions are being asked about the ontological, technical, and ethical consequences of artificially intelligent advertising ecosystems. Given the pace and unpredictability of technological change, this article adopts a question-driven approach, emphasizing the importance of adopting a maieutic attitude for academics, practitioners, and other advertising stakeholders, including the AI-ad-consuming public.

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2008Nudge: improving decisions about health, wealth, and happiness 2016Staying with the Trouble 2007The black swan: the impact of the highly improbable 2020Data Feminism 2011A Framework for Conceptual Contributions in Marketing 2010Alien Phenomenology, or What It's Like to Be a Thing 2016A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry 2010Causes and consequences of mind perception

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