Working for McDonald's in Europe: The Unequal Struggle?

Abstract

1. Liberalism, Collectivism and the Multinational Corporation In the ring: liberalism versus collectivism, Regulating employment rights in mulinationals, Clarifying some concepts, Research issues and questions, Outline of the book 2. Welcome to Big Mac From small acorns..., Enter the salesman, Exporting 'McBurgers', The problems of international expansion, Structure and organisation in the European market 3. The Corporate Paradox: McDonald's and its Franchise System The growth of the franchise, The McDonald's franchise system, Financial costs and the application process, Outsiders and insiders, 'Traiters within': the MOA, Imposing uniformity, The distinction between the franchisee and the company restaurant manager, Capital expenditure, Franchises: working the employees harder? Appointment, promotion, recruitment and training, Staffing levels, pay and conditions, The franchise operator: employer or employee? 4. McDonald's at Work McWork, Managing control and consent at McDonald's, Managing subjectivity, McCulture, Labour turnover, Part-time work, Workforce characteristics, Foreign workers, 'Coasters' and ethnic minorities, McJobs, Previous work experience, Recruited acquiescence? 5. There's No Place Like Home: the Impact of Trade Unions and Collective Bargaining Frameworks McDonald's and the unions in North America, It's cold outside: McDonald's and the unions around the world, Trade unions and collective bargaining in Europe, McDonald's and the European unions, 'Do it your way' Ireland and the UK, Unions in the centre: Germany, Austria, Belgium, and the Netherlands, Unions in the south: France, Spain and Italy, Unions in the north: Denmark, Finland, Norway and Sweden, Explaining low membership, Management attitudes towards unions, Franchises: the benefits of small operations, Workforce characteristics and workers' attitudes, It's not always high labour turnover and young workers, Explaining variation in union membership levels 6. 'Co-determination? What the Hell is That!?' Understanding 'participation', 'McParticipation', Germany, Austria, Denmark, France, Netherlands, Spain, Italy, Re-regulating statutory workplace representation 7. For a Few Dollars More: Pay and Conditions McDonald's performance pay system, Comparing basic pay, Overtime and additional rates for unsociable hours, 'For a fist full of dollars': executive pay, Probation period and notice for dismissals, Holiday entitlements, Conclusion and discussion 8. Where's the Beef? The European Works Council The EWC directive. Establishing the McDonald's EWC, Who is an 'employee representative'?, Electing the 'employee' representatives, Electing the German EWC representative, EWC meetings and agendas, The second meeting: amending the agreement, The amended agreement, The third meeting, Co-ordinating an employee-side strategy?, Pre-meetings, Inadequate sanctions?, The EWC as an unrepresentative and ineffective 'talking shop' 9. Conclusion Reviewing the findings, Promoting the

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