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Marketing of Educational Services: Research on Service Providers Satisfaction
2 references·2 citing·16 second hop
Marketing of Educational Services: Research on Service Providers Satisfaction (2013)Marketing of Educational Services: Resear…Marketing Higher Education: Theory and Practice (2008)Marketing Higher Education: T…Universities in a competitive global marketplace (2006)Universities in a competitive…Factors Affecting Customer Citizenship Behavior: A Model of University Students (2018)Factors Affecting Customer Ci…The Influence of Cooperative Connections on Innovation Activities of Enterprises (2013)The Influence of Cooperative …Principles of Marketing (1972)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Defining the essence of a university: lessons from higher education branding (2008)Examining student satisfaction with higher education services (2010)Potential of the social media as instruments of higher education marketing: a segmentation study (2011)Diffusion of Innovations 1 (2019)Consumer Benefit in the Competitive Market (2013)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)Enhancing learning of accounting principles through experiential learning in a board game (2022)Impact of Luxury Hotel Customer Experience on Brand Love and Customer Citizenship Behavior (2022)Investigating the effects of corporate social responsibility on customer citizenship behavior with the mediating roles of corporate image and perceived service quality (2023)Factors affecting university image formation among prospective higher education students: the case of international branch campuses (2014)Assessment for social justice: the role of assessment in achieving social justice (2015)A review of higher education image and reputation literature: Knowledge gaps and a research agenda (2017)
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References

  • 2006Universities in a competitive global marketplace866 cited
  • 2008Marketing Higher Education: Theory and Practice205 cited

Cited by

  • 2018Factors Affecting Customer Citizenship Behavior: A Model of University Students24 cited
  • 2013The Influence of Cooperative Connections on Innovation Activities of Enterprises8 cited

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