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An Integrative Approach to University Visual Identity and Reputation · Study

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ArticleAn Integrative Approach to University Visual Identity and Reputation

Sue Westcott Alessandri2006

Article2006

An Integrative Approach to University Visual Identity and Reputation

Sue Westcott Alessandri · Sung‐Un Yang · Dennis F. Kinsey

192 citations·0/0 files stored·Corporate Reputation Review

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Corporate Identity and Reputation Consumer Behavior in Brand Consumption and Identification Organizational Strategy and Culture

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 192 citations exist upstream.

References

1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.1982Political Subjectivity: Applications of Q Methodology in Political Science 2000Media Reputation as a Strategic Resource: An Integration of Mass Communication and Resource-Based Theories 1994The Social Construction of Reputation: Certification Contests, Legitimation, and the Survival of Organizations in the American Automobile Industry: 1895–1912 2001Corporate reputation: seeking a definition 1955The Study of Behavior: Q-Technique and Its Methodology.1988Q Methodology 1993Reputation, image and impression management

Cited by

2016Social media interaction, the university brand and recruitment performance 2016Social media in higher education: understanding how colleges and universities use Facebook 2017A review of higher education image and reputation literature: Knowledge gaps and a research agenda 2009Corporate brand management in higher education: the case of ERAU 2012University branding: Understanding students’ choice of an educational institution 2019The relationship between image and reputation in the Spanish public university 2014Branding a state university: doing it right 2022Reputation in Higher Education: A Systematic Review

Details

Year2006

Typearticle

Published2006-12-01

VenueCorporate Reputation Review

ISSN-L1363-3589

Languageen

Citations192

Files0 public / 0

ShelfCorporate Identity and Reputation

Identifiers

doi10.1057/palgrave.crr.1550033

openalex_workW1972114355

Links

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