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ArticleCross-category sales promotion effects

Harald Hruschka1999

Article1999

Cross-category sales promotion effects

Harald Hruschka · Martin Lukanowicz · Christian Buchta

71 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

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2007Chain-wide and store-level analysis for cross-category management 2007A combined approach for segment-specific market basket analysis 2011Cross-category demand effects of price promotions 2003Direct and indirect effects of retail promotions on sales and profits in the do-it-yourself market 2020Spillover effect in promotion: Evidence from video game publishers and eSports tournaments 2011Multiproduct pricing in oligopoly 2017Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior 2018Market basket analysis insights to support category management

Details

Year1999

Typearticle

Published1999-04-01

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations71

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0969-6989(98)00026-5

openalex_workW1972431073

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