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Cross-category sales promotion effects
0 references·16 citing·51 second hopsampled
Cross-category sales promotion effects (1999)Cross-category sales promotion effectsAssortment Optimization with Multi-Item Basket Purchase Under Multivariate MNL Model (2023)Assortment Optimization with …Spillover effect in promotion: Evidence from video game publishers and eSports tournaments (2020)Spillover effect in promotion…Market basket analysis insights to support category management (2018)Market basket analysis insigh…Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior (2017)Emerging Trends in Product Bu…Understanding Shopper Transaction Data (2016)Understanding Shopper Transac…Consumer susceptibility to cross-selling persuasion: The roles of self-construal and interpersonal harmony (2016)Consumer susceptibility to cr…A Model of Heterogeneous Multicategory Choice for Market Basket Analysis (2013)A Model of Heterogeneous Mult…Analyzing market baskets by restricted Boltzmann machines (2012)Analyzing market baskets by r…Multiproduct pricing in oligopoly (2011)Multiproduct pricing in oligo…Cross-category demand effects of price promotions (2011)Cross-category demand effects…Modeling Joint Purchases with a Multivariate MNL Approach (2008)Modeling Joint Purchases with…Chain-wide and store-level analysis for cross-category management (2007)Chain-wide and store-level an…A combined approach for segment-specific market basket analysis (2007)A combined approach for segme…Modellierungsansätze in der Warenkorbanalyse im Überblick (2006)Modellierungsansätze in der W…A Market Basket Analysis Conducted with a Multivariate Logit Model (2006)A Market Basket Analysis Cond…Direct and indirect effects of retail promotions on sales and profits in the do-it-yourself market (2003)Direct and indirect effects o…Spatial Interaction and the Statistical Analysis of Lattice Systems (1974)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)STATISTICS FOR SPATIAL DATA (1992)Multivariate Logit and Probit models for simultaneous purchases: Presentation, uses, appeal and limitations (2014)Who Belongs in the Family? (1953)A data mining framework for targeted category promotions (2016)Factors Affecting Customer Analytics: Evidence from Three Retail Cases (2021)A model of price adjustment (1971)Commodity Bundling and the Burden of Monopoly (1976)A Model of Sales. (1980)Comparison between the agency and wholesale model under the e-book duopoly market (2017)How price promotions work: A review of practice and theory (2019)Multiproduct Intermediaries (2020)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Price-Induced Patterns of Competition (1989)The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions (1999)Factors influencing olive oil brand choice in Spain: an empirical analysis using scanner data (2009)Weak signal identification with semantic web mining (2013)Market Response Models: Econometric and Time Series Analysis (1989)Determinants of Store-Level Price Elasticity (1995)The Category-Demand Effects of Price Promotions (2001)Scientific method and retailing research: A retrospective (2008)Is ‘Good’ governance good for business? A cross-national analysis of firms in African countries (2011)The value of competitive information in forecasting FMCG retail product sales and the variable selection problem (2014)The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)Building Models for Marketing Decisions (2000)Identifying Demand Effects in a Large Network of Product Categories (2015)Complements and substitutes in online product recommendations: The differential effects on consumers’ willingness to pay (2020)Impact of different platform promotions on online sales and conversion rate: The role of business model and product line length (2022)Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management (2004)Big data: The next frontier for innovation, competition, and productivity (2011)Buying Brands at Both Regular Price and on Promotion over Time (2017)Patterns of fruit and vegetable buying behaviour in the United States and India (2018)Fundamental basket size patterns and their relation to retailer performance (2020)Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)Thinking, Fast and Slow (2011)Bundling for Flexibility and Variety: An Economic Model for Multiproducer Value Aggregation (2020)Maximizing what? The effect of maximizing mindset on the evaluation of product bundles (2021)Effects of Consumers' Context-Dependent Preferences on Product Bundling (2022)An Empirical Analysis of Umbrella Branding (1998)Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP (1998)An analytics model for TelecoVAS customers’ basket clustering using ensemble learning approach (2021)Combining sell-out data with shopper behaviour data for category performance measurement: The role of category conversion power (2021)Enhancing Multi-Channel Consumer Behavior Analysis: A Data-Driven Approach using the Optimized Apriori Algorithm (2024)Convergence and divergence in consumer behavior: implications for international retailing (2002)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)Intertemporal price discrimination with forward-looking consumers: Application to the US market for console video-games (2007)Defining Event Marketing as Engagement-Driven Marketing Communication (2022)Sustaining eSports Industry and Regulatory Focus: Empirical Evidence From Chinese Universities (2022)The multiplex of value creation and capture logics in the video game industry: An integrative review of 20 years of studies and a future research agenda (2023)
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  • 2007Chain-wide and store-level analysis for cross-category management71 cited
  • 2007A combined approach for segment-specific market basket analysis65 cited
  • 2011Cross-category demand effects of price promotions63 cited
  • 2003Direct and indirect effects of retail promotions on sales and profits in the do-it-yourself market47 cited
  • 2020Spillover effect in promotion: Evidence from video game publishers and eSports tournaments44 cited
  • 2011Multiproduct pricing in oligopoly40 cited
  • 2017Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior35 cited
  • 2018Market basket analysis insights to support category management33 cited
  • 2008Modeling Joint Purchases with a Multivariate MNL Approach32 cited
  • 2016Understanding Shopper Transaction Data25 cited
  • 2023Assortment Optimization with Multi-Item Basket Purchase Under Multivariate MNL Model24 cited
  • 2012Analyzing market baskets by restricted Boltzmann machines23 cited
  • 2016Consumer susceptibility to cross-selling persuasion: The roles of self-construal and interpersonal harmony22 cited
  • 2013A Model of Heterogeneous Multicategory Choice for Market Basket Analysis21 cited

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  • 2006Modellierungsansätze in der Warenkorbanalyse im Überblick20 cited
  • 2006A Market Basket Analysis Conducted with a Multivariate Logit Model19 cited