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Maximizing what? The effect of maximizing mindset on the evaluation of product bundles · Study

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ArticleMaximizing what? The effect of maximizing mindset on the evaluation of product bundles

Lan Xia2021

Article2021

Maximizing what? The effect of maximizing mindset on the evaluation of product bundles

Lan Xia · Nada Nasr Bechwati

19 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics

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References

1955A BEHAVIORAL MODEL OF RATIONAL CHOICE 2013Poverty Impedes Cognitive Function 2004The Paradox of Choice: Why More Is Less 2002Maximizing versus satisficing: Happiness is a matter of choice.1976Commodity Bundling and the Burden of Monopoly 2002Strategic Bundling of Products and Prices: A New Synthesis for Marketing 1987The Price Bundling of Services: A Normative Framework 2016The Compensatory Consumer Behavior Model: How self‐discrepancies drive consumer behavior

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2025Unpacking maximizing in consumer choices: a systematic literature review and research agendareview · 16 shared references 2021The wellbeing implications of maximizing: A conceptual framework and meta‐analysisarticle · 12 shared references 2022Effects of maximizing on choosing a product and using it over 1 montharticle · 12 shared references 2017When Seeking the Best Brings Out the Worst in Consumers: Understanding the Relationship between a Maximizing Mindset and Immoral Behaviorarticle · 11 shared references 2022A machine learning approach to identifying decision-making styles for managing customer relationshipsarticle · 11 shared references 2022Taking Decisions Too Seriously: Why Maximizers Often Get Mired in Choicesarticle · 11 shared references

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Year2021

Typearticle

Published2021-02-24

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations19

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jbusres.2021.02.025

openalex_workW3131391902

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