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Nada Nasr Bechwati · Study
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Author
Nada Nasr Bechwati
8 works
· latest 2021
· 2 institutions
cluster: provisional
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8
Citations
1,309
Works here
8
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03
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21
Most cited in this library
Word of Mouse
2008 · 367 citations
Outraged Consumers: Getting Even at the Expense of Getting a Good Deal
2003 · 310 citations
The allocation of promotion budget to maximize customer equity
2001 · 162 citations
Do Computers Sweat? The Impact of Perceived Effort of Online Decision Aids on Consumers' Satisfaction With the Decision Process
2003 · 138 citations
The Impact of the Prechoice Process on Product Returns
2005 · 112 citations
Works
8 shown
Maximizing what? The effect of maximizing mindset on the evaluation of product bundles
Journal of Business Research
·
2021
·
2 authors
19
citations
Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness
Journal of Business Research
·
2008
·
3 authors
99
citations
Word of Mouse
Journal of Interactive Advertising
·
2008
·
2 authors
367
citations
The Impact of the Prechoice Process on Product Returns
Journal of Marketing Research
·
2005
·
2 authors
112
citations
Shipping charges and shipping-charge skepticism: Implications for direct marketers’ pricing formats
Journal of Interactive Marketing
·
2005
·
3 authors
102
citations
Outraged Consumers: Getting Even at the Expense of Getting a Good Deal
Journal of Consumer Psychology
·
2003
·
2 authors
·
Open access
310
citations
Do Computers Sweat? The Impact of Perceived Effort of Online Decision Aids on Consumers' Satisfaction With the Decision Process
Journal of Consumer Psychology
·
2003
·
2 authors
138
citations
The allocation of promotion budget to maximize customer equity
Omega
·
2001
·
2 authors
162
citations