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ArticleThe forgotten side of marketing

Ajay Kalra2009

Article2009

The forgotten side of marketing

Ajay Kalra · David A. Soberman

9 citations·0/0 files stored·Journal of Brand Management

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Competitive and Knowledge Intelligence

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References

1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis 2005How Business Schools Lost Their Way 2001The Loyalty Effect 2008An Industry Equilibrium Analysis of Downstream Vertical Integration 1996Only the Paranoid Survive 1996Asymmetric Reference Price Effects and Dynamic Pricing Policies 1971The Peter Principle, Why Things always go wrong.

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2013Ensaio sobre a Análise de Desempenho em Marketing e Aplicação de Métricas

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Details

Year2009

Typearticle

Published2009-10-02

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations9

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1057/bm.2009.25

openalex_workW1972453968

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