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The Effect of Fashion Consumer's Browsing Motives and Risk Perception on Purchase Intention in Social Commerce

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References

1960Consumer Behavior as Risk Taking1,879 cited
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2011The Motives for Using Social Commerce and Satisfaction, Repurchase Intention: Based on the Uses and Gratification Theory23 cited
2009The Effects of Perceived Risks on Purchase Decision Behavior among Internet Fashion Consumers21 cited
2008The Effect of the Perceived Hedonic Value, Usefulness and Ease of use on Attitude toward using in Internet Shopping Mall and Purchase Intention of the Fashion Merchandise15 cited
2011The Effect of Customer Perceived Value on Social Commerce Usage Intention14 cited
2005The Effects of the Internet Shopping Values on Internet Shopping Behavior of Apparel Products-Focused on the Shopping Mall Attributes and Perceived Risks13 cited

Cited by

2014A Study on Purchase Satisfaction and Repurchase Intention accoding to Usage Motivation when Purchasing Fashion Products in Social Commerce12 cited
2013A Study on the Influential Factors of Impulsive Purchases by Female University Students in their 20's when Purchasing Fashion Products in Social Commerce6 cited

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