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Co-creation of value — towards an expanded paradigm of value creation · Study

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ArticleCo-creation of value — towards an expanded paradigm of value creation

Venkat Ramaswamy2009

Article2009

Co-creation of value — towards an expanded paradigm of value creation

Venkat Ramaswamy

179 citations·0/0 files stored·Marketing Review St Gallen

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Service and Product Innovation Business Strategies and Innovation Innovative Approaches in Technology and Social Development

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2013A Typology of Technology‐Enhanced Tourism Experiences 2012Conceptualising technology enhanced destination experiences 2013Information and Communication Technologies in Tourism 2014 2016Engagement platforms 2017The challenging transition to bio-economies: Towards a new framework integrating corporate sustainability and value co-creation 2016Value Co-creation and Co-destruction in Connected Tourist Experiences 2016Please explain why it happened! How perceived justice and customer involvement affect post co-recovery evaluations: A study of Iranian online shoppers 2015Motivations for customer engagement in online co-innovation communities (OCCs)

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Year2009

Typearticle

Published2009-12-01

VenueMarketing Review St Gallen

ISSN-L1865-6544

Languageen

Citations179

Files0 public / 0

ShelfService and Product Innovation

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doi10.1007/s11621-009-0085-7

openalex_workW1973195099

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