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Venkat Ramaswamy

18 works· latest 2020· 1 institutionscluster: provisional

h-index18

i1018

Citations12,643

Works here18

Most cited in this library

Co-creation experiences: The next practice in value creation2004 · 6,502 citations
Co‐creating unique value with customers2004 · 2,463 citations
What is co-creation? An interactional creation framework and its implications for value creation2017 · 735 citations
Brand value co-creation in a digitalized world: An integrative framework and research implications2015 · 505 citations
The Co-Creation Paradigm2014 · 311 citations

Works

18 shown

The “Interacted” actor in platformed networks: theorizing practices of managerial experience value co-creation

Journal of Business and Industrial Marketing·2020·2 authors

38citations

Digitalized Interactive Platforms: Turning Goods and Services into Retail Co-Creation Experiences

NIM Marketing Intelligence Review·2019·2 authors·Open access

18citations

Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications

Journal of Marketing·2018·2 authors

183citations

What is co-creation? An interactional creation framework and its implications for value creation

Journal of Business Research·2017·2 authors

735citations

Brand value co-creation in a digitalized world: An integrative framework and research implications

International Journal of Research in Marketing·2015·2 authors

505citations

Building a culture of co-creation at Mahindra

Strategy and Leadership·2014·2 authors

35citations

The Co-Creation Paradigm

Stanford University Press eBooks·2014·2 authors·book

Strategy and co-creation thinking

Strategy and Leadership·2013·2 authors

71citations

Build the co-creative enterprise.

PubMed·2010·2 authors

272citations

It's about human experiences… and beyond, to co-creation

Industrial Marketing Management·2010·1 author

300citations

Competing through co‐creation: innovation at two companies

Strategy and Leadership·2010·1 author

65citations

Co-creation of value — towards an expanded paradigm of value creation

Marketing Review St Gallen·2009·1 author

179citations

Leading the transformation to co‐creation of value

Strategy and Leadership·2009·1 author

267citations

Co‐creating value through customers' experiences: the Nike case

Strategy and Leadership·2008·1 author

298citations

Co-creation experiences: The next practice in value creation

Journal of Interactive Marketing·2004·2 authors·Open access

6,502citations

Co‐creating unique value with customers

Strategy and Leadership·2004·2 authors

2,463citations

The Future of Competition

·2004·1 author

144citations