Articlediamond2013

Corporate Social Responsibility from Friedman to Porter and Kramer

Maria Teresa Bosch‐Badia · Joan Montllor-Serrats · Maria-Antonia Tarrazon-Rodon

91 citations0/0 files storedTheoretical Economics Letters

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Corporate Social Responsibility Reporting Corporate Social Responsibility and Sustainability Financial Reporting and Valuation Research

Abstract

We analyze, from the viewpoint of value creation, the evolution of Corporate Social Responsibility (CSR) thought from Friedman critical view of CSR to Porter and Kramer “shared-value” proposition, emphasizing, at the same time, its parallelism with the evolution of asset valuation models from the viewpoint of common stocks value. On this basis, we show how CSR has adapted to value creation, the corporate goal that has substituted the old goal of profit maximization. A review of the studies about the impact of CSR on corporate financial performance complements this analysis.

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References

1970EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK*1970Efficient Capital Markets: A Review of Theory and Empirical Work 2007The Social Responsibility of Business Is to Increase Its Profits 2003Corporate Social and Financial Performance: A Meta-Analysis 2007Strategy and society: the link between competitive advantage and corporate social responsibility 1961Dividend Policy, Growth, and the Valuation of Shares 2003Misery Loves Companies: Rethinking Social Initiatives by Business 1995Green and competitive: ending the stalemate

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