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Poor Dave Randall. "He had ended up in what he privately considered a dump heap—public relations. Basically, Randall did not believe in public relations, although he tried hard to do so. There really was no need for it. ... " Such is the life of an information manager for a fictitious company portrayed in The Empire (p. 19). written in 1956. In a novel written 35 years later, former reporter Joe Winder also discovers what it is like to work in public relations (PR). Winder's job at a Florida amusement park could not match his old career in significance or purpose; rather, it "took absolutely nothing out of him, except his pride" (p. 28). Even the woman who spends steamy summer afternoons in a Robbie the Raccoon suit recognizes Joe's sorry situation. "My job's crummy," she tells him, "but you know what? I think your job is worse" (Native Tongue, p. 30).
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