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And now a word from our sponsor: Do consumers perceive advertising on traditional television and online streaming video differently?

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References

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2022Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework645 cited
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1998CONSUMER PERCEPTIONS OF ADVERTISING CLUTTER AND ITS IMPACT ACROSS VARIOUS MEDIA222 cited
1980Student Attitudes toward Advertising: Institution vs. Instrument153 cited
1974Analyzing Media Effects on Advertising Responses144 cited

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1983

Television and Music

127 cited

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