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I Was Pleased a Moment Ago: How Pleasure Varies with Background and Foreground Reference Points
16 references·14 citing·42 second hop
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(1988)Contingent weighting in judgm…Product/Consumption-Based Affective Responses and Postpurchase Processes (1987)Product/Consumption-Based Aff…Norm theory: Comparing reality to its alternatives. (1986)Norm theory: Comparing realit…Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis (1982)Adding Asymmetrically Dominat…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …Myopia and Inconsistency in Dynamic Utility Maximization (1973)Myopia and Inconsistency in D…Myopia and Inconsistency in Dynamic Utility Maximization (1955)Myopia and Inconsistency in D…Choice architecture techniques: developing a comprehensive taxonomy to test applicability in business relationships (2024)Choice architecture technique…Capital Gains Overhang with a Dynamic Reference Point (2020)Capital Gains Overhang with a…Anything you can imagine is possible: How imagining can overcome visceral drive states elicited in promotional advertising (2019)Anything you can imagine is p…Psychological momentum: The phenomenology of goal pursuit (2018)Psychological momentum: The p…Kognitive Systeme und Prozesse (2016)Kognitive Systeme und ProzesseAll's Well That Ends Well? On the Importance of How Returns Are Achieved (2015)All's Well That Ends Well? 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(1990)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Customer repurchase intention (2003)Brands and Branding: Research Findings and Future Priorities (2006)A Framework for Conceptual Contributions in Marketing (2011)Specification Tests in Econometrics (1978)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Risk, Ambiguity, and the Savage Axioms (1961)Judgment under Uncertainty: Heuristics and Biases (1975)Exploration and Exploitation in Organizational Learning (1991)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Theory of games and economic behavior (2019)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Role of Emotions in Marketing (1999)Electronic word-of-mouth in hospitality and tourism management (2007)Advances in Consumer Research (2025)The Framing of Decisions and the Psychology of Choice (1981)Golden Eggs and Hyperbolic Discounting (1997)11. Reasons and Persons (1986)
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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
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  • 1993A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions3,718 cited
  • 1986Norm theory: Comparing reality to its alternatives.3,174 cited
  • 1998Constructive Consumer Choice Processes2,850 cited
  • 1955Myopia and Inconsistency in Dynamic Utility Maximization2,834 cited
  • 1973Myopia and Inconsistency in Dynamic Utility Maximization2,743 cited
  • 1996Out of Control: Visceral Influences on Behavior2,609 cited
  • 1995Myopic Loss Aversion and the Equity Premium Puzzle2,486 cited
  • 1987Product/Consumption-Based Affective Responses and Postpurchase Processes2,464 cited
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  • 1988Toward a Self-Evaluation Maintenance Model of Social Behavior1,878 cited
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  • 1992Choice in Context: Tradeoff Contrast and Extremeness Aversion

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1,727 cited
  • 1988Contingent weighting in judgment and choice.1,585 cited
  • Cited by

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    • 2014How expectations affect reference point formation: an experimental investigation19 cited
    • 2010Value Maps, Drives, and Emotions11 cited
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    • 2015All's Well That Ends Well? On the Importance of How Returns Are Achieved5 cited
    • 2016Kognitive Systeme und Prozesse1 cited
    • 2010Contrast effects on sequence assessments0 cited
    • 2008Hedonomics Decision Research With Happiness Research0 cited
    • 2013Repeated Decision-making With High And Low Affect For Monetary And Social Resources0 cited
    • 2010Contrast effects on sequence assessments - a thesis0 cited