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Korean Beauty in a Global Cultural Context*

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References

1999Experiential Marketing2,989 cited
2019Welcome to the experience economy2,562 cited
1999Experiential Marketing: A New Framework for Design and Communications121 cited
2008A Cross Cultural Study of Antecedents of Purchase Intention for Sports Shoes in Korea and China67 cited
2010US Consumers’ Perceptions of Garments Inspired by Indonesian Culture5 cited
2008A Study on East Asian Costume Beauty, Affected by Religion - Focusing on Buddhism, Taoism, and Confucianism -4 cited

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2015Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists208 cited
2013Authenticity in traditional culture marketing: consumers' perceptions of Korean traditional culture20 cited
2021Open Innovation—An Explorative Study on Value Co-Creation Tools for Nation Branding and Building a Competitive Identity18 cited
2019The effect of attributes of Korean trendy drama on consumer attitude, national image, and consumer acceptance intention for sustainable Hallyu culture17 cited
2017A study of the authenticity of traditional cultural products: focus on Korean, Chinese, and Japanese consumers15 cited

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