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Media synergy: The next frontier in a multimedia marketplace
8 references·2 citing·32 second hop
Media synergy: The next frontier in a multimedia marketplace (2006)Media synergy: The next frontier in a mul…Advertising Media Planning (2015)Advertising Media PlanningUnderstanding the Impact of Synergy in Multimedia Communications (2003)Understanding the Impact of S…A Model For Predictive Measurements of Advertising Effectiveness (2000)A Model For Predictive Measur…Strategic brand communication campaigns (1999)Strategic brand communication…Modeling Marketing Interactions with Application to Salesforce Effectiveness (1987)Modeling Marketing Interactio…Contemporary Advertising (1984)Contemporary AdvertisingPositioning: The Battle for Your Mind (1981)Positioning: The Battle for Y…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Media synergy comes of age — Part I (2009)Media synergy comes of age — …Media synergy comes of age — Part 2 (2009)Media synergy comes of age — …Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior (2005)Dynamics Of Complex Systems (2019)Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy Under Dynamic Conditions (1976)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling (2017)Efficient Inference in a Random Coefficient Regression Model (1970)Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness (1986)The theory and practice of econometrics (1986)Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains (2006)Role Ambiguity, Role Conflict, and Performance: Empirical Evidence of an Inverted‑U Relationship (2008)A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays (2021)A resource‐based view of the firm (1984)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions (2004)Internet advertising: Is anybody watching? (2003)Destination Marketing Organizations and destination marketing: A narrative analysis of the literature (2013)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions (1996)The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited (1997)Oracles on “Advertising”: Searching for a Definition (2002)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)Customer engagement: the construct, antecedents, and consequences (2016)A model of perceived image, memorable tourism experiences and revisit intention (2017)Optimal Internet Media Selection (2009)Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis (2011)Impact of Information Technology on Information Search Channel Selection for Consumers (2018)Conceptualising communications strategy from a relational perspective (2004)Brand, organization identity and reputation: SMEs as expressive organizations (2007)Marketing event outcomes: from tactical to strategic (2011)
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References

  • 1981Positioning: The Battle for Your Mind1,060 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 2003Understanding the Impact of Synergy in Multimedia Communications571 cited
  • 1984Contemporary Advertising435 cited
  • 2000A Model For Predictive Measurements of Advertising Effectiveness389 cited
  • 1987Modeling Marketing Interactions with Application to Salesforce Effectiveness133 cited
  • 1999Strategic brand communication campaigns106 cited
  • 2015Advertising Media Planning69 cited

Cited by

  • 2009Media synergy comes of age — Part 219 cited
  • 2009Media synergy comes of age — Part I19 cited

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