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Media synergy: The next frontier in a multimedia marketplace · Study

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ArticleMedia synergy: The next frontier in a multimedia marketplace

Don E. Schultz2006

OA

Articlebronze2006

Media synergy: The next frontier in a multimedia marketplace

25 citations·0/0 files stored·Journal of Direct Data and Digital Marketing Practice

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Marketing and Advertising Strategies Digital Marketing and Social Media Media and Digital Communication

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References

1981Positioning: The Battle for Your Mind 1961A Model for Predictive Measurements of Advertising Effectiveness 2003Understanding the Impact of Synergy in Multimedia Communications 1984Contemporary Advertising 2000A Model For Predictive Measurements of Advertising Effectiveness 1987Modeling Marketing Interactions with Application to Salesforce Effectiveness 1999Strategic brand communication campaigns 2015Advertising Media Planning

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2009Media synergy comes of age — Part 2 2009Media synergy comes of age — Part I

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Details

Year2006

Typearticle

Published2006-07-01

VenueJournal of Direct Data and Digital Marketing Practice

ISSN-L1746-0166

Languageen

Citations25

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1057/palgrave.dddmp.4340550

openalex_workW1974901469

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