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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Don E. Schultz · Study

Home/Author

Don E. Schultz

81 works· latest 2019· 2 institutionscluster: provisional

h-index39

i1080

Citations6,096

Works here81

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Most cited in this library

Social media and consumer engagement: a review and research agenda2016 · 529 citations
The elaboration likelihood model: review, critique and research agenda2014 · 368 citations
Social media's slippery slope: challenges, opportunities and future research directions2013 · 368 citations
Integrated Marketing Communications1992 · 320 citations
A Multi-Country Comparison of the Drive for IMC1999 · 209 citations

Works

60 shown

IMC in digitally-empowering contexts: the emerging role of negotiated brands

International Journal of Advertising·2019·3 authors

34citations

Interactivity, Marketing Communication, and Emerging Markets: A Way Forward

Journal of Current Issues & Research in Advertising·2016·2 authors

16citations

Social media and consumer engagement: a review and research agenda

Journal of Research in Interactive Marketing·2016·3 authors·Open access

529citations

Market brand equity: lost in terminology and techniques?

Journal of Product & Brand Management·2016·1 author

19citations

The Future of Advertising or Whatever We're Going to Call It

Journal of Advertising·2016·1 author

75citations

How digital platforms influence luxury purchase behavior in India?

Journal of Marketing Communications·2016·2 authors

35citations

Using fMRI Analysis to Unpack a Portion of Prospect Theory for Advertising/Marketing Understanding

Developments in marketing science: proceedings of the Academy of Marketing Science·2016·12 authors·chapter

2citations

Does Traditional Advertising Theory Apply to the Digital World?

Journal of Advertising Research·2015·5 authors·Open access

56citations

“Someone Should Do Something”: Replication and an Agenda for Collective Action

Journal of Advertising·2015·3 authors

25citations

Exploring luxury brand country of origin impact on purchasing behaviors in India

Asia-Pacific Journal of Business Administration·2015·2 authors

15citations

IMC in an emerging economy: the Chinese perspective

International Journal of Advertising·2015·3 authors

15citations

Brand wars: consumer–brand engagement beyond client–agency fights

Journal of Strategic Marketing·2015·4 authors

42citations

Redefining neuromarketing as an integrated science of influence

Frontiers in Human Neuroscience·2015·12 authors·Open access

57citations

Discovering India's three levels of luxury consumption: An exploratory research to find a conceptual framework

Journal of Marketing Communications·2015·2 authors

26citations

Building Customer-brand Relationships

Routledge eBooks·2015·4 authors·book

22citations

U.S. online shopping: Facts, fiction, hopes and dreams

Journal of Retailing and Consumer Services·2015·2 authors

27citations

The elaboration likelihood model: review, critique and research agenda

European Journal of Marketing·2014·5 authors·Open access

368citations

Reshaping the boundaries of marketing communication to bond with consumers

Journal of Marketing Communications·2014·2 authors·editorial

20citations

Sales promotion influencing consumer brand preferences/purchases

Journal of Consumer Marketing·2014·2 authors

20citations

Brand preference being challenged

Journal of Brand Management·2014·3 authors

20citations

Extending the Extended Self in the Digital World

The Journal of Marketing Theory and Practice·2014·1 author

18citations

Integrated Marketing Communication Research

·2014·3 authors·other

33citations

Twenty years of IMC

International Journal of Advertising·2014·2 authors

75citations

Beyond brand loyalty: Brand sustainability

Journal of Marketing Communications·2013·2 authors

37citations

Social media's slippery slope: challenges, opportunities and future research directions

Journal of Research in Interactive Marketing·2013·2 authors

368citations

Four Theories of How IMC Works

Routledge eBooks·2012·2 authors·chapter

20citations

From CM to CRM to CN2: A Research Agenda for the Marketing Communications Transition

Gabler Verlag eBooks·2012·3 authors·chapter

35citations

Rethinking Brand Loyalty in an Age of Interactivity

SSRN Electronic Journal·2012·2 authors·preprint·Open access

14citations

Understanding consumer-created media synergy

Journal of Marketing Communications·2011·3 authors

44citations

Maintenance person or architect?

International Journal of Advertising·2010·2 authors

26citations

Media synergy comes of age — Part 2

Journal of Direct Data and Digital Marketing Practice·2009·2 authors·Open access

19citations

Media synergy comes of age — Part I

Journal of Direct Data and Digital Marketing Practice·2009·3 authors·Open access

19citations

IMC: New horizon/false dawn for a marketplace in turmoil?

Journal of Marketing Communications·2009·2 authors

125citations

The evolution of IMC: IMC in a customer-driven marketplace

Journal of Marketing Communications·2009·2 authors·editorial

111citations

Integrated Marketing Communications: Practice Leads Theory

Journal of Advertising Research·2008·3 authors

115citations

An inside-out approach to integrated marketing communication

International Journal of Advertising·2008·4 authors

95citations

An inside-out approach to integrated marketing communication : an international analysis

QUT ePrints (Queensland University of Technology)·2008·4 authors·Open access

17citations

In Search of a Theory of Integrated Marketing Communication

Journal of Advertising Education·2007·4 authors

29citations

Perils of Using OLS to Estimate Multimedia Communications Effects

Journal of Advertising Research·2007·3 authors·Open access

18citations

Learning by doing

Marketing management·2006·1 author

16citations

Media synergy: The next frontier in a multimedia marketplace

Journal of Direct Data and Digital Marketing Practice·2006·1 author·Open access

25citations

Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data

Journal of Advertising Research·2006·4 authors

31citations

A customer-focused approach can bring the current marketing mix into the 21 st century

Marketing management·2005·2 authors

77citations

IMC RESEARCH MUST FOCUS MORE ON OUTCOMES

Journal of Advertising·2005·1 author

22citations

Will agencies ever “get” (or understand) IMC?

European Journal of Marketing·2004·4 authors

71citations

Understanding The Diffusion Of Integrated Marketing Communications

Journal of Advertising Research·2004·3 authors

111citations

The Role Of Transactional Versus Relational Data In IMC Programs: Bringing Customer Data Together

Journal of Advertising Research·2004·4 authors

84citations

Managing the Changes in Corporate Branding and Communication: Closing and Re-opening the Corporate Umbrella

Corporate Reputation Review·2004·2 authors

80citations

IMC, The Next Generation

·2004·2 authors·book

68citations

Implementing the ‘connect the dots’ approach to marketing communication

International Journal of Advertising·2004·3 authors

35citations

Building an internal marketing management calculus

·2004·1 author

28citations

IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

·2003·2 authors·book

113citations

Marketing management·2003·1 author

19citations

Brand Babble: Sense and Nonsense about Branding

·2003·2 authors

35citations

Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing

International Journal of Advertising·2003·3 authors

138citations

Integrated Corporate and Product Brand Communication (1)

Advances in competitiveness research·2003·2 authors

62citations

Leveraging Customer Information to Develop Sequential Communication Strategies:

Journal of Advertising Research·2002·3 authors

39citations

Interactive Psychographics: Cross-Selling in the Banking Industry.

Journal of Advertising Research·2002·4 authors

60citations

Raising the Corporate Umbrella

Palgrave Macmillan UK eBooks·2001·2 authors·book

109citations

Raising the corporate umbrella : corporate communication in the 21st century

Palgrave eBooks·2001·2 authors·book

42citations