Twenty years of IMC

Jerry G. Kliatchko · Don E. Schultz

75 citations0/0 files storedInternational Journal of Advertising

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

Abstract

This article examines the understanding and practice of integrated marketing communications (IMC) in organisations since its inception 20 years ago. It analyses a survey conducted among chief executive officers (CEOs) of marketing communications agencies, chief marketing officers (CMOs) of client companies, and other senior leaders of the industry in the Asia-Pacific region. It then looks into the similarities and differences between academics’ and practitioners’ understanding and practice of IMC.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 75 citations exist upstream.

References

1999Grounded Theory in Practice 2005The sage handbook of qualitative research third edition 2008Revisiting the IMC construct 2000Correlates of Integrated Marketing Communications 1999A Multi-Country Comparison of the Drive for IMC 1998Transitioning marketing communication into the twenty-first century 2000IMC, brand communications, and corporate cultures 2008Integrated Marketing Communications: Practice Leads Theory

Cited by

2022Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach 2019The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance 2015Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision 2019How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship 2017IMC education and digital disruption

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.