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IMC RESEARCH MUST FOCUS MORE ON OUTCOMES · Study

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ArticleIMC RESEARCH MUST FOCUS MORE ON OUTCOMES

Don E. Schultz2005

Article2005

IMC RESEARCH MUST FOCUS MORE ON OUTCOMES

22 citations·0/0 files stored·Journal of Advertising

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Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

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2009Anthropology and ethnography: contributions to integrated marketing communications 2010Teaching Information Privacy in Marketing Courses: Key Educational Issues for Principles of Marketing and Elective Marketing Courses 2016Popular music in Super Bowl commercials 2005-2014 2013The public relations contribution to IMC: Deriving opportunities from threats and solidifying public relations’ future

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Year2005

Typearticle

Published2005-01-01

VenueJournal of Advertising

ISSN-L0091-3367

Languageen

Citations22

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW74321964

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